Shopify SEO · AI Optimization · CRO

Rank higher. Get found by AI. Sell more.

Game Seven Marketing is a niche team of expert consultants - not a generalist agency.

We do one thing: grow Shopify e-commerce brands through SEO, AI Optimization, and Conversion Rate Optimization. Nothing else.

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10+
Years of SEO expertise
60+
Shopify stores optimized
4.9★
Average client rating
"When you need the A-team."
Game Seven Marketing - niche experts, not generalists

Driving organic growth for Shopify brands

Shopify SEO ⬥ AI Optimization ⬥ ChatGPT Visibility ⬥ Technical SEO ⬥ Conversion Rate Optimization ⬥ Answer Engine Optimization ⬥ Shopify Build & Optimization ⬥ E-Commerce Growth ⬥
Who we are

We're not an agency. We're the specialists you call when an agency has let you down.

Most agencies spread themselves thin - social, ads, email, web design, whatever you need. That's their weakness. We do three things: SEO, AI Optimization, and CRO for Shopify. That's it. And we're obsessive about all three.

We've built and sold e-commerce brands ourselves. We've felt the pressure of a Google algorithm update at 2am. We've made every imaginable mistake on Shopify - broken things spectacularly, fixed them, then broken them again in a different way. Those scars are what make us genuinely good at this.

We're not here to manage your account. We're here to grow your business - with the same urgency we'd bring if it were our own.

Jesper Pallesen
Jesper Pallesen
Founder · Technical SEO & AI Optimization

With over 10 years specializing in technical SEO and AI Optimization for e-commerce, Jesper has seen search evolve through every major shift - from Panda to today's AI-first landscape. He's built and sold e-commerce brands, so he understands what's actually at stake. Shopify is his platform of choice, and he knows every corner of it.

“

Your true worth is determined by how much more you give in value than you take in payment.

10+ Years SEO Technical SEO AI Optimization Shopify Expert Built & Sold E-Commerce Brands
Sound familiar?

Your Shopify store is leaving money on the table every single day.

Buried on Google

Your competitors own page one for every product category that matters. You're 100% dependent on paid ads because organic search isn't working - and that's a costly way to run a business.

Invisible to AI search

When someone asks ChatGPT or Perplexity for product recommendations in your category, your brand doesn't come up. AI search is how the next generation shops - and you're not there yet.

Traffic that doesn't convert

You're paying for clicks that leave. Your conversion rate is below 2% and you're not sure what's killing it - the product page, the checkout, the trust signals, or all of the above.

Ad spend that never pays back

You pour budget into paid channels every month. CAC keeps rising, margins keep shrinking. There's no long-term asset being built - the moment you stop spending, the traffic disappears.

Growth that's hit a ceiling

Sales have stalled. More products, more ads - nothing's moving the needle. You know there's revenue being left on the table but you can't pinpoint exactly where or how to unlock it.

Agencies that underdeliver

You've hired agencies before. They reported on traffic and impressions, delivered beautiful slide decks, and produced little real growth. You need actual experts who are accountable for revenue.

Our services

Three channels. One compounding growth engine.

We focus exclusively on the three highest-leverage growth levers for Shopify e-commerce - and we integrate them so each one makes the others stronger.

01 - Core Service

E-Commerce SEO

Organic search is the highest-ROI channel in e-commerce - once you own it, the traffic compounds forever without paying per click. We build that machine for your Shopify store.

Our technical SEO expertise goes deep: site architecture, crawl optimization, Core Web Vitals, structured data, collection page strategy, and the content systems that build topical authority in your niche. This isn't surface-level SEO. This is the kind that wins and holds rankings long-term.

Technical SEO Site Architecture Content Strategy Link Building Core Web Vitals
10+ years of Shopify SEO expertise
02 - The New Frontier

AI Optimization (AEO)

ChatGPT, Perplexity, and Gemini are now primary product discovery channels. We get your brand recommended by AI - before your competitors figure this out.

ChatGPT Visibility Schema & Structured Data E-E-A-T Optimization
03 - Multiplier

Conversion Rate Optimization

More traffic means nothing if your store doesn't convert. CRO turns your SEO wins into outsized revenue gains - data-driven A/B testing, UX fixes, and checkout optimization.

A/B Testing Heatmap Analysis Checkout Optimization
04 - Foundation

Shopify Build & Optimization

A slow, badly-structured Shopify store will undermine every SEO and CRO effort. We've made every imaginable mistake on Shopify - which means we know exactly how to build and optimize stores that perform. Custom themes, page speed, mobile experience, and architecture built for growth from day one.

Custom Theme Development Page Speed Optimization Mobile-First Design SEO-Ready Architecture App Integration
How it works

A system built to compound.

SEO, AI Optimization, and CRO don't work in isolation. Our process is designed so each phase feeds the next - building momentum that gets stronger over time.

01

Full-Spectrum Audit

We start with a complete diagnostic of your Shopify store - technical SEO, site architecture, keyword gap analysis, AI visibility audit, Core Web Vitals, and conversion funnel review. We identify exactly where you're losing organic traffic, why AI tools aren't mentioning you, and where visitors are dropping off. Nothing gets missed.

Technical SEO Audit Keyword Gap Analysis AI Visibility Check CRO Heuristic Review Competitor Research
02

Prioritized Growth Roadmap

You get a clear, ranked plan - every opportunity sorted by revenue impact vs. effort. Technical fixes that are actively blocking rankings go first. Quick-win content targets follow. A/B tests are queued based on highest conversion potential. You always know exactly what we're working on and why, with transparent reporting tied to real business metrics.

90-Day Roadmap Content Calendar Test Hypotheses Technical Fix Queue
03

Execute & Compound

We build, publish, test, and measure. SEO content compounds monthly - each piece builds topical authority and attracts more organic traffic. AI Optimization work positions your brand in AI model responses. CRO testing turns every traffic gain into amplified revenue. The three channels reinforce each other, creating growth that accelerates over time.

Content Publishing A/B Testing Link Acquisition Monthly Strategy Calls Live Reporting Dashboard
Why us

Them vs. us.

Generalist agencies don't have the depth to do what we do. Here's what makes the difference.

Generic Marketing Agencies
  • ✕Try to do everything - social, ads, email, SEO, design
  • ✕No real Shopify specialization or deep platform knowledge
  • ✕SEO is an afterthought, not a core competency
  • ✕Zero understanding of AI search - haven't caught up yet
  • ✕Report on traffic and impressions, not revenue
  • ✕Junior staff on your account, senior staff on the pitch
  • ✕No skin in the game - paid monthly regardless of results
Game Seven Marketing
  • Exclusively SEO, AEO and CRO - nothing else, ever
  • Shopify is our full-time obsession - we've built and sold brands on it
  • 10+ years of technical SEO expertise, led by our founder
  • Built for AI-first search - early movers in AEO for e-commerce
  • Every metric tied to revenue - that's the only number that matters
  • Senior consultants on every account - no handoffs, no juniors
  • Guaranteed results or we keep working until we deliver
Calculate your upside

See what the numbers look like for your store.

Use the calculators below to estimate the revenue impact of SEO, AI Optimization, and CRO for your specific situation. Conservative estimates based on real client results.

What is organic search worth to your store?

Most e-commerce brands pay $1.50–$4.00 per click in paid ads. SEO delivers the same clicks - permanently - at a fraction of the cost. Enter your current situation and see the impact of ranking for your target keywords.

Estimates assume a 6–12 month ramp to target traffic levels, which is typical for our clients.

Additional annual revenue from SEO
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Extra orders/month
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Equivalent ad spend saved/yr
Unlock this organic traffic →

How much revenue is AI search leaving on the table?

AI tools like ChatGPT and Perplexity handle millions of product discovery queries every day. Brands that appear in AI responses get warm, high-intent referral traffic - buyers who are already sold on the category and looking for a recommendation.

AI search traffic is growing rapidly. Early movers in AEO will compound this advantage for years.

0%0%20%
Additional annual revenue from AI visibility
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New sessions/month from AI
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Extra orders/month
Get your brand into AI results →

What would a higher conversion rate mean in dollars?

Most Shopify stores convert between 1–2%. The top performers hit 4–6%. CRO closes that gap - turning existing traffic into more revenue without spending a cent more on ads.

When you combine CRO wins with SEO growth, the multiplier effect is where the real magic happens.

Most clients see a 10–25% uplift in conversion rate within the first 90 days.

Additional annual revenue from CRO
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Extra orders/month
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Extra revenue/month
Unlock this revenue →
Client results

What our clients say.

"Organic traffic was basically zero when we started - we were paying for every single visitor. After 6 months with Game Seven, organic is now 38% of our total revenue. That's a permanent reduction in our CAC that improves every month."

T
Tim
CEO

"Jesper's technical SEO audit uncovered 14 critical issues we didn't know existed. Within 8 weeks of fixing them, we jumped from page 3 to page 1 for our top 6 product keywords. The difference in organic revenue was immediate."

S
Sebastian
Founder

"The AI Optimization work was unlike anything we'd seen. We now appear in ChatGPT and Perplexity recommendations for our category. It's a completely new acquisition channel that our competitors haven't touched yet."

M
Marcus
E-Commerce Director

"What I appreciate most is that Game Seven actually knows Shopify inside and out. Our store speed went from 38 to 91 on mobile and our SEO rankings moved almost immediately after the technical fixes."

J
Jens
Owner

"These guys are obsessed with the right thing - actual revenue, not vanity metrics. A CRO win in week 3 recovered $28K/month in abandoned cart revenue. 18 months in and it keeps compounding."

T
Tyler
CMO

"We came to Game Seven after two other SEO agencies failed us. The difference is night and day. Jesper knows technical SEO at a depth I haven't seen anywhere else. Wish we'd found them years earlier."

N
Ninna
VP Commerce
Got questions?

Frequently asked.

Everything you need to know before we talk.

How long does SEO take to show results?

Technical SEO fixes can show ranking improvements within weeks. Content and authority-building typically compounds over 3–6 months, after which it accelerates significantly. Most clients see meaningful organic traffic increases within 90 days and substantial revenue impact by month 4–6. Unlike paid ads, the results don't stop when you stop paying - they keep growing.

What exactly is AI Optimization (AEO)?

Answer Engine Optimization (AEO) means structuring your content, brand authority, and data so that AI tools like ChatGPT, Perplexity, and Google's AI Overviews recommend your products when users ask questions in your category. It's the fastest-growing new acquisition channel in e-commerce, and the brands that establish AI visibility now will compound that advantage for years.

Do you work with brands at any stage?

For CRO specifically, we recommend at least 10,000 monthly sessions to run statistically valid A/B tests. For SEO and AEO, we work with brands at any stage - building the right technical foundation early is far easier than fixing a broken structure later. Book a call and we'll tell you exactly what's right for where you are now.

What's your performance guarantee?

Within 6 months, we guarantee a measurable improvement in your revenue per visitor from organic channels. If we haven't hit that goal, we keep working at no additional charge until we do. We put our own time on the line because we're confident enough in our process to back it up.

You've built and sold e-commerce brands - how does that help me?

It means we understand the pressure you're under. We know what a Google algorithm update feels like when it's your own revenue on the line. We've made expensive Shopify mistakes - so we won't make them on your store. We think about your business like owners, not service providers. That's a different kind of engagement.

Do you work on platforms other than Shopify?

Shopify and Shopify Plus are our primary platforms and where we do our deepest, most effective work. We can provide SEO and CRO consulting for WooCommerce and BigCommerce stores, but if you're on Shopify, you'll get the full benefit of our platform-specific expertise - which goes considerably deeper than what any generalist agency can offer.

Book a free call

Ready to win
your game 7?

Book a free 30-minute strategy session. We'll audit your store's SEO and AI visibility, identify the highest-impact opportunities, and give you a clear picture of what's possible - with no pitch and no pressure.

You run a Shopify store. You're serious about growing it. That's all we need.

Free
30-min strategy call
6-Month
Revenue guarantee
10+ Years
SEO expertise